
Metaplanet Surpasses Tesla in Bitcoin Holdings with 12,345 BTC
Metaplanet Inc., Japan’s largest corporate Bitcoin holder, has officially acquired an additional 1,234 BTC, bringing its total treasury to 12,345 BTC, according to a regulatory disclosure. This acquisition propels the Tokyo-listed firm ahead of Tesla Inc., which holds 11,509 BTC, making Metaplanet the seventh-largest corporate Bitcoin holder globally.
The average purchase price for the latest tranche was approximately ¥15.6 million per BTC (~$108,000), consistent with recent market prices. At the time of writing, Bitcoin is trading at $108,150, registering a 1.4% 24-hour gain, according to CoinMarketCap.
Outpacing Tesla: A Strategic Shift for Metaplanet
Metaplanet’s aggressive expansion in Bitcoin holdings is not accidental. The company is executing an ambitious strategy dubbed the “555 Million Plan,” aimed at amassing 201,000 BTC by 2027—a holding that would eclipse current leaders like MicroStrategy, which holds over 226,000 BTC (as of June 2025, per MicroStrategy’s latest earnings report).
In a bold move earlier this week, Metaplanet’s board approved a $5 billion capital injection into its U.S.-based subsidiary, earmarked for Bitcoin acquisitions, strategic partnerships, and custody infrastructure development. The firm has already surpassed its original 2025 goal of 10,000 BTC, achieving its revised target more than six months ahead of schedule.
“This is not just about accumulating BTC—it’s about redefining treasury strategy in the digital age,” said Takeshi Yokoyama, Chief Strategy Officer at Metaplanet, during a Tokyo press briefing. “We see Bitcoin as a superior reserve asset in a world of depreciating fiat currencies.”
Rivalry Intensifies: CleanSpark in Sight
Metaplanet now sits just behind CleanSpark Inc., a prominent U.S.-based Bitcoin miner that currently holds 12,502 BTC. With Metaplanet acquiring thousands of coins per quarter, it’s poised to surpass CleanSpark in the coming months, assuming the latter doesn’t scale up its holdings simultaneously.
“Metaplanet’s accumulation pace rivals that of Bitcoin-native institutions,” noted James Butterfill, Head of Research at CoinShares, in a June 25 market commentary. “This signals a broader shift where non-mining companies are entering Bitcoin with aggressive, long-term plays.”
Global Corporate Bitcoin Race Heats Up
Metaplanet is part of a fast-growing global cohort of corporations adopting Bitcoin as a primary treasury asset. This strategic movement, once led solely by MicroStrategy and Tesla, is now a global trend.
Recent developments include:
- Nakamoto Holdings raised $51.5 million to increase its BTC reserves.
- Parataxis Holdings launched a Bitcoin treasury platform in South Korea, signaling institutional-level infrastructure expansion.
- K33, a Norwegian financial firm, aims to raise $8.9 million to purchase up to 1,000 BTC by year-end.
- Block Exchange, a Nordic crypto-fintech firm, launched its own treasury, instantly impacting regional markets.
- The Blockchain Group (France) has grown its BTC treasury to 1,728 BTC, up 35% in Q2 2025 alone.
“The corporate treasury landscape is transforming,” said Alexander Höptner, former BitMEX CEO and Bitcoin advocate. “We’re watching the institutionalization of Bitcoin in real time—Metaplanet is just the beginning for Asia.”
Institutional Confidence Soars
According to BitcoinTreasuries.net, global corporate holdings now exceed 570,000 BTC, up 18% since Q4 2024. The trend reflects increasing confidence in Bitcoin as a hedge against inflation, a non-sovereign store of value, and a strategic alternative to cash in a high-interest-rate world.
Even Fidelity Digital Assets and BlackRock have praised corporate participation in Bitcoin, citing “balance sheet optimization” as a top driver.
What’s Next for Metaplanet?
With plans to reach 100,000 BTC by the end of 2026, Metaplanet is building a diversified Bitcoin infrastructure that includes:
- Direct mining partnerships in North America
- Strategic custody investments
- R&D in Bitcoin-native financial products
- Collaboration with regulators for institutional adoption frameworks in Japan
Conclusion: Japan’s Bitcoin Vanguard
As institutional adoption of Bitcoin accelerates, Metaplanet has positioned itself not just as a corporate investor but as a regional trailblazer for Bitcoin integration in Asia. Its race past Tesla marks a symbolic milestone that showcases both strategic conviction and regional momentum.
With eyes on CleanSpark and eventually MicroStrategy, Metaplanet’s Bitcoin journey is not just an investment play—it’s a statement about the future of corporate finance in a decentralized age.