Real estate investment giant Cardone Capital, led by entrepreneur Grant Cardone, has officially entered the Bitcoin market with a major allocation. The firm announced the acquisition of 1,000 BTC, currently valued at just over $100 million, marking a significant move to blend traditional real estate investment with digital assets.
“Cardone Capital adds 1,000 BTC to its balance sheet, becoming the first-ever real estate/Bitcoin company integrated with a full BTC strategy—combining the two best-in-class assets,” Cardone said in a statement on X (formerly Twitter).
At current prices, the firm’s Bitcoin holdings place it among the top 30 corporate Bitcoin holders globally, according to data from BitcoinTreasuries.net. This level of exposure rivals that of publicly traded companies like Core Scientific and positions Cardone Capital as a notable outlier in the real estate industry.
Strategy Beyond Speculation
Cardone Capital, which currently manages over 14,200 residential units and 500,000 square feet of Class A office space, has signaled that the Bitcoin acquisition is part of a long-term strategy—not a short-term trade.
Cardone also revealed that the company intends to add 3,000 more BTC and expand its real estate portfolio by 5,000 units before the end of 2025. This expansion is expected to be funded through real estate-generated cash flow, further tying together its dual asset approach.
The company’s move follows Cardone’s January comments to CoinDesk, where he outlined a plan to use real estate income to gradually acquire Bitcoin as a store of value and hedge against inflation.
Hybrid Investment Vehicles
Earlier this year, Cardone Capital launched the 10X Bitcoin Fund, a hybrid investment model that pairs a 346-unit multifamily development in Miami with a Bitcoin treasury strategy. Rental income from the property is partially used to accumulate BTC, according to the fund’s structure.
The fund represents a broader shift in how traditional assets and digital currencies can coexist in an institutional portfolio—one that has drawn attention from crypto market leaders.
Industry Endorsements and Trends
MicroStrategy founder and long-time Bitcoin proponent Michael Saylor publicly congratulated Cardone following the announcement:
“Congratulations on acquiring 1000 BTC,” Saylor posted on X, reinforcing the growing synergy between real estate and digital asset strategies.
Cardone’s move follows a growing wave of institutional Bitcoin adoption. In recent months:
- Tokyo-listed Metaplanet increased its BTC holdings to over 11,000 BTC
- Healthcare tech firm Prenetics added $20 million worth of Bitcoin to its balance sheet
- Several other Asian-listed companies, including Reitar Logtech and DDC Enterprises, have joined the corporate Bitcoin adoption trend
According to data from The Block Research, more than $1.5 billion flowed into corporate Bitcoin purchases globally in the first half of June alone, underscoring rising institutional demand.
Market Outlook and Analyst Views
Analysts believe Cardone’s move could prompt other asset management firms—particularly in the real estate sector—to explore similar hybrid models. According to crypto economist Alex Krüger, “We’re witnessing the early stages of convergence between productive hard assets and digital sound money.”
However, some analysts caution that Bitcoin’s volatility could challenge portfolio stability. As of press time, Bitcoin is trading between $100,500 and $104,000, with analysts identifying $98,000 as a key support level.
Conclusion
Cardone Capital’s bold foray into Bitcoin sets a new precedent for cross-sector integration between traditional real estate and decentralized finance. If successful, the model could significantly influence capital allocation strategies in both industries, offering a blueprint for institutions seeking exposure to digital assets without abandoning stable income-generating foundations.
